Up your game with a DIY #GNO look that’s all about the sultry smoky eye.
Girls Night In is the new #GNO when you’re celebrating the launch of your very own luxe line of makeup and skincare with your closest Hollywood pals.
Our Honest Beauty Founder Jessica Alba added another title to her A-list resume: hostess extraordinaire. Last night in L.A., she, Humberto Leon, and InStyle gathered dozens of celebrity friends for a candlelit see-and-be-scene night under the stars to kick off the #LetsBeHonest campaign.
Like a scene from a movie, the ambiance was sleek sophistication meets the warmth of a California autumn. Our Honest Beauty team along with LA-based event planner Alicia Townsend of Details Details took natural inspiration from the texture of her accent pieces — from the shimmer of crystal and the organic shapes of quartz to the softness of succulents and the coolness of acrylic settings.
The décor perfectly complemented the exquisite guest list. Think rock salt centerpiece accents layered for an ombre effect, florals in chic shades of blush coral and medium pink to reflect the Honest Beauty Brand, blush quartz chargers with metallic rims, and plexi acrylic place cards that said: “#LetsBeHonest You’re Beautiful” personalized with each guest’s name.
All this warmth and attention to detail lent itself to a cozy, stay-and-play vibe with the chicest guest list in town. Check out the behind the scenes snaps of Jessica and her crew playing with Honest Beauty swag during a night of drinks, dinner and swapping makeup tips.
Let’s be honest. Everyone defines beauty for themselves. It comes from you and how you live your life. Don’t just take our word for it — let our Honest Beauty founder show you herself!
Here at the mothership, we’re psyched to launch our #LetsBeHonest campaign. This inspiring new video showcases Jessica’s fave real looks — Daring, Fresh, Chic, Sunny and Glam — and the reasons she loves them. It’s a day-in-the-fabulous-life of her beauty bag, shot from the POV of her makeup must-haves.
Honest Beauty is about all the ways you do you. That’s why we want YOU to share your ultimate looks with #LetsBeHonest and give them a name just like Jessica: My “______” Look. Check out the video below and then show us what you got. We can’t wait to see you get honestly beautiful!
Over the coming weeks, we’ll be posting How To video tutorials, interviews with some major women we love, makeup artist Q&As and dozens of DIYs and Get the Looks designed to help you land your fave looks. You’ll get everything you need to make the most of your moments, whether you’re creating a delicious “desk to drinks” smoky eye or a kissable “Sunday morning brunch” nude lip. So, get ready to get Honest and don’t forget to snap and share your unique style with the world using #LetsBeHonest!
- Use it to create a smooth, flawless-looking complexion. It’s a known fact that foundation can make pores and wrinkles look larger or deeper, so primer helps cancel out this less-than-positive effect by filling the pores, lines and wrinkles while creating a smoother canvas for the makeup. The long and short of a good primer is that it creates a smooth canvas for your foundation, helps your foundation stay in place and not “move” (movement in makeup makes your complexion look uneven!) and protects, treats and helps enhance the overall texture of your skin.
- Think of it as a skin nourisher. I especially like primers that have ingredients that not only help blur the look of imperfections, but also address other foundational areas. Some of the ingredients that I look for are: 1) a peptide like hyaluronic acid because it helps plumps and retain moisture; 2) aloe vera to condition and soothe; and 3) natural botanical ingredients derived from nature that plump, smooth and firm. I love that Honest Beauty Primer uses peony root to provide these benefits!
- Double it as a glow-getter. Lately I’ve been obsessed with primers that have a luminous glow to them… I feel like that glow peeks through the foundation making it look more like young, healthy, glowing skin.
- Add it for extra hydration. For my clients with oily skin, I find that primers that contain emollients help to add just enough hydration to keep their sebaceous glands from over-producing oil. For my dry clients, I find that it adds the hydration that their skin needs so that it isn’t trying to drink up whatever moisture it can from the foundation.
- Consider it a bodyguard against blemishes. Primer is also like a layer of protection that keeps the color pigments in the foundation from settling deeply into the pores and clogging them. It acts like an invisible layer between your skin and the makeup, and I love that.
- Make it a one-two punch with foundation. When it comes to primer, think texture. For foundation think tone. Primer addresses the texture of your skin, whereas foundation addresses the tone of your skin. Together they are like a duo that creates a flawless face that you can be proud to show the world.
Normally when you think of the great outdoors, you probably don’t think scary-hot. Think again. LA-based celebrity makeup artist Shekinah Garner rocked this jungle-inspired look featuring brilliant tropical colors and sinister contouring. Check out the How To below:
Make eyes. Start by applying the Shade 1 all over upper lid into the inner corners. Swipe it out well past the outer corners of the eye in an eye mask-like shape. Bring the shadow all the way to the brow bone and into the eyebrows. Highlight the lower lash line as well. With Shade 2, forest green, press color into the crease from the outer corner to the inner corner and blend with a large shadow brush. Next, line the eyes — upper and lower lash lines plus the waterline. Finally, shape and fill in brows with black eyeliner then create twig- or feather-like lines up and off the brows. (Even Mother Nature likes high-impact arches.)
Create contoured face and cheeks. Apply créme blush onto apples and cheekbones — go ahead, be heavy-handed — blending with a sponge. Work Shade 3 shadow, a khaki shimmer, from brows into the hair line around the forehead and temples and down under the cheekbones and jaw line in a “number 3” shape. Add more Shade 1 and 2 for darker contouring effects. Then smooth out the edges with a sponge. With a brush, work the green contour into the pink cheek créme to blend colors together and make them seamless. Finally, use Shade 1 to go over contouring at the jawline, cheeks and hairline.
If cold weather is wreaking havoc on your skin, test-drive this 2-minute, at-home trick for restoring hydration and leaving a spa-like glow. It’s like a trip to the esthetician sans the hit to the budget.
In winter, skin can become super fragile and dry thanks to indoor heat and fire places. In fact, it’s not unusual to wake up with ultra-parched, taut skin. Cleansing your face is the last thing on your mind. Instead of simply splashing with water, try this rad Konjac Sponge trick, a spa-like indulgence that revives skin so it feels refreshed, hydrated and renewed. (Same idea as immersing herbs or vegetables in water to bring them back to life, says our in-house beauty yoda). Here’s the how to:
- Thoroughly dampen sponge with warm or hot water.
- Massage skin in circular motions, sans cleanser, for 2 minutes.
- Rinse and glow.
For snowbirds and beach types who aren’t dealing with winter skin woes, try the same technique using cold water instead of hot.
Dial up your street style and selfie traffic by complementing this season’s hottest sartorial trends with simple, one-step makeup looks. Check out these pairings and improv your own:
- Cut-Up Skirts + Contoured Cheeks — Temps may be nosediving, but skirt styles are keeping things hot. Slits, car wash pleats, fringe and strategically placed cut-outs show whispers of skin while adding a touch of movement. What pairs better with this playfully chic style than a more structured cheek? Opt for applying an illuminator in a dark shade in the hollows of the cheekbones just beneath the cheekbone blending up into the hairline. Dust highlighter or sweep balm onto cheekbones to add even more depth and glow.
- Monochromatic Grays + Metal Shadows — Gray gets a bad rap, but it happens to be one of the season’s least boring ways to style (50 Shades, notwithstanding…). From cozy oversized turtlenecks to sleek suit silhouettes, mixing patterns, textures and detailing keeps things interesting. Play up the season’s color of choice with shimmery gray accent shadows, bold monochromatic lids or a smoldering smoky eye.
- ’70s Vibes + ’70 Palettes — Channeling your inner Studio 54 doesn’t have to stop with flared bottoms, boho tops and disco-inspired dresses. Soft eyeshadows in marine blues and rich browns or lip colors in creamy mulberry and glistening pinks also capture the look.
- Bold Bags + Pops of Lip Color — This season’s most cheerful street styles are punctuated with bright bags in a range of vibrant reds and pinks. Make a matching statement with a pout just as showstopping and memorable in equally intense reds and vivid fuchsias. Keep clothes on the understated side so accessories — and lips — take centerstage.
- Fringe + More Fringe — Since fringe everything simply won’t jump the shark, jump on the bandwagon in a fresh way with ultra-dramatic lashes and liners. We’re taking beauty inspo straight from bags and booties to the eyes with insanely sky-high lashes and equally intense eyeliners. From smudged and smeared to severe and double cat eyed, this season’s “anything goes approach” to eyeliners plays nicely with the sexy fringe aesthetic.
- Lush Collars + Lustrous Glows — Whether faux fur, velvets, lace or cashmere, neck fashion (yep, that is a real thing) is all about texture and fabrics. Think chunky knits, lacy bands, high-drama collars and ’70s bow blouses. Rather than let your makeup compete, go with the glow by highlighting your skin’s radiance with primers and powders that play up your style and your flawlessness, not to mention the oft-neglected neckline.
- Purple-Pink Accents + Flush Cheeks — Fall’s yummiest take on pink is sort of pink, sort of purple and all kinds of gorgeous. We love sporting the look with the softest blush of color on the apples of our cheeks to brighten the face and enhance the fashion statement.
Snap and share your fave fashion inspo #LetsBeHonest.
There are countless reasons to prime your skin before you apply makeup, but Honest Beauty’s Everything Primer makes it a no-brainer thanks to an ingredient list honestly formulated with safe and effective ingredients and noticeably absent of potentially harmful ones. Maybe that’s why this baby snagged a 2015 Allure Best of Beauty Award days after it launched.
What’s inside? Everything Primer is a uniquely custom cocktail of hydrators, glow getters and illuminators (read: a makeup prep, moisturizer and illuminizer in one beautiful step) including:
- Hyaluronic acid and botanical peptides that work together to smooth skin and reduce the appearance of pores.
- A botanically derived firming ingredient, peony root, that plumps the skin’s surface so it appears more youthful.
- Super skin conditioner aloe vera that hydrates skin.
- Orange flower water and mica, a light-reflecting mineral, that together deliver a subtle radiance.
What isn’t added? Parabens, phthalates, paraffins, formaldehyde carriers, PEGs, steareth-n, propylene glycol, butylene glycol, petrolatum, mineral oil and synthetic fragrances.
This beauty earns bonus points for being versatile enough to work both over or under your foundation. No wonder skin loves it!
If we caught anything from recent fashion runway reports, it’s that less is more and more is … also more. Huh? Yeah, that’s right. Anything goes. Whether you’re working a fresh take on natural palettes or a rad twist on vibrant color, the look is all about you, not the makeup. While key trends emerged, the takeaway is that you take home the trend and make it your own. Many of this season’s looks, while modern and aspirational, have a certain DIY appeal. Here are a few we’re test-driving already:
Nouveau Red Lip Glam lips aren’t for just Black Ties anymore. This season’s yummiest takes on the time-defying red pout is the finish. Think velvets, lacquers and vinyls, whether the shade is deep and rich, bright and inspiring, or stained and just-bitten. Pair with natural or lightly smoked shadows, stained or contoured cheeks and dewy skin.
The Pink Kiss There’s nothing girly about the high-wattage fuschia lips that rocked the catwalk. Marchesa paired theirs with pink-stained lids and cheeks, white liner and ultra-dewy radiance. But who’s to say you can’t change things up? Slicked-back hair with a messy chignon made their pout pop, without taking the look too seriously.
Natural Flushes We’re obsessed with this feminine, understated-sexy look seen from a bevy of designers in Paris, New York, London and Milan. Hair ranged from damp-to-dry and tied-back to messy chic (hey, both work for us). Bold lashes and brows with subtly contoured cheeks and sheened lips add a subtle edge.
Sun Goddess Spring fever takes on an earthy, beach-to-desert vibe with pink and peach hues on lips, lids and cheeks punctuated with highlighters and white eyeliners. Amp up the look with cool gray or smoky brown shadows in lieu of the monochromatic pinks and peaches. We like to top ours with Magic Balm for the wet lid look.
Ocean Gazing Bright sea greens and vivid marine blues gave eyes a touch of playful drama. Whether you apply yours with pencils, shadows or liner pens, the shape and intensity is entirely your call. Try bold, dramatic sweeps of color across the lids or whimsical, eye-opening accents along the lash lines.
Wet Metallics Before you swipe left, hear us out. Everyday shades come alive — and take on a chic, industrial sheen — when topped with a coating of balm, salve or even lip gloss in a pinch. If you’ve got more time, use shimmery shadows and wet your brush before applying color for a sleek twist on the trend.
Snap and share your favorite takes on spring trends #LetsBeHonest.