A quick coat of mascara primer gives your lashes major lift. Read on for 5 reasons why you should never skip this step.
Luscious lashes in a wink! Take a peek at some of our fave mascara application techniques and tips (plus a tolerable amount of eye puns…).
Let’s be honest: You’ve got different looks for different moments in your life and we’re here for you to do you. That’s why we’re asking you to help create the #LetsBeHonest Lookbook, a collection of looks inspired by real women and the honest reasons we wear makeup.
Try these must-haves for your hottest beach glow yet, sans the UV rays. (Bundle 3 faves from Jessica’s Sunny Look and save up to 35%!)
Channel your inner Cali girl with secret weapons and simple steps. It’s DIY radiance in no time.
Master Jessica’s chicest day-to-night look and own every room you enter.
Seattle girl Bree Youngquist puts her own sexy spin on a casual, no makeup-makeup look. Here, she shows you how to channel her fresh-faced vibe in a few simple steps.
Meet Chethana from our product development team, one of the Honest Beauties responsible for keeping our makeup on trend and looking amazing. Check out her spin on our Let’s Be Honest Daring Look.
Get the hottest, hit-the-town looks with this arsenal of fierce shadows and luscious lip shades. Selfie-tested, Jessica-approved.
Girls Night In is the new #GNO when you’re celebrating the launch of your very own luxe line of makeup and skincare with your closest Hollywood pals.
Our Honest Beauty Founder Jessica Alba added another title to her A-list resume: hostess extraordinaire. Last night in L.A., she, Humberto Leon, and InStyle gathered dozens of celebrity friends for a candlelit see-and-be-scene night under the stars to kick off the #LetsBeHonest campaign.
Like a scene from a movie, the ambiance was sleek sophistication meets the warmth of a California autumn. Our Honest Beauty team along with LA-based event planner Alicia Townsend of Details Details took natural inspiration from the texture of her accent pieces — from the shimmer of crystal and the organic shapes of quartz to the softness of succulents and the coolness of acrylic settings.
The décor perfectly complemented the exquisite guest list. Think rock salt centerpiece accents layered for an ombre effect, florals in chic shades of blush coral and medium pink to reflect the Honest Beauty Brand, blush quartz chargers with metallic rims, and plexi acrylic place cards that said: “#LetsBeHonest You’re Beautiful” personalized with each guest’s name.
All this warmth and attention to detail lent itself to a cozy, stay-and-play vibe with the chicest guest list in town. Check out the behind the scenes snaps of Jessica and her crew playing with Honest Beauty swag during a night of drinks, dinner and swapping makeup tips.