It’s finally here! Our in-house beauty guru shares all the details behind the new power tool we’ve been obsessing over at Honest Beauty HQ.
With a seemingly infinite number of brushes out there, it’s tough to know the difference between the “must haves” and the “nice to haves.” Check out our slideshow of the beauties we can’t live without.
Jessica’s A-list trick for amping up radiance in a hot minute. No yoga studio required.
Get your glow on in less time than it takes to brush your teeth or down your coffee. Honestly.
- Apply a tinted SPF. We love any SPF that provides coverage (it’s extra incentive to re-apply). Our pick? Everything Tinted Moisturizer SPF 20 offers fabulous sun protection while giving smoother-looking skin.
- Top with a luminous primer. Everything Primer contains mica and orange blossom water which gives you a subtle golden glow that helps create a flawless look and mask fine lines and other “imperfections.”
We love this trick so much we’re pairing it with our snooze button and sleeping a few minutes longer during the work week.
You asked! Honest answers.
Let’s be honest: You’ve got different looks for different moments in your life and we’re here for you to do you. That’s why we’re asking you to help create the #LetsBeHonest Lookbook, a collection of looks inspired by real women and the honest reasons we wear makeup.
DIY with simple steps and secret weapons for a striking no-makeup makeup look.
Girls Night In is the new #GNO when you’re celebrating the launch of your very own luxe line of makeup and skincare with your closest Hollywood pals.
Our Honest Beauty Founder Jessica Alba added another title to her A-list resume: hostess extraordinaire. Last night in L.A., she, Humberto Leon, and InStyle gathered dozens of celebrity friends for a candlelit see-and-be-scene night under the stars to kick off the #LetsBeHonest campaign.
Like a scene from a movie, the ambiance was sleek sophistication meets the warmth of a California autumn. Our Honest Beauty team along with LA-based event planner Alicia Townsend of Details Details took natural inspiration from the texture of her accent pieces — from the shimmer of crystal and the organic shapes of quartz to the softness of succulents and the coolness of acrylic settings.
The décor perfectly complemented the exquisite guest list. Think rock salt centerpiece accents layered for an ombre effect, florals in chic shades of blush coral and medium pink to reflect the Honest Beauty Brand, blush quartz chargers with metallic rims, and plexi acrylic place cards that said: “#LetsBeHonest You’re Beautiful” personalized with each guest’s name.
All this warmth and attention to detail lent itself to a cozy, stay-and-play vibe with the chicest guest list in town. Check out the behind the scenes snaps of Jessica and her crew playing with Honest Beauty swag during a night of drinks, dinner and swapping makeup tips.
Here at Honest Beauty we celebrate crimson manes everywhere and not just because our founder has a gorgeous little redhead at home or because we’re totally obsessed with Jessica Chastain and Julianne Moore. And if we’re being totally honest, we’ll also admit we’re into breaking beauty rules, especially when they’re outdated, meaningless and suck the joy out of life. Here are 5 old-school “Don’ts” and some new “Do’s” to help you rethink red and rock the ginger locks:
Old Rule: Step away from the pink lipstick.
Break It: Not only can you flaunt a pink pout, you can play in a variety of shade ranges. Nude lips, a popular look for redheads, can be perked up with subtle pale pink hues or a peachy-pink stains. Or brighten the face with plummy-pinks or eye-popping fuchsia shades. Think in complements and contrasts.
Old Rule: Forget about the bold red lip.
Break It: Wait … red on red? The question isn’t yes or no, it’s how to nail the shade. For the most flattering look, opt for non-matchy-matchy lips and locks (again, it’s all about the contrasts). Lighter strands can go with a more vivid lipstick and darker locks may like poppy, cherry or tomato pigments. One caveat: Fair-skinned gals with pink undertones may want to steer clear of pinky-reds pouts, but the only way you’ll really know is to try it for yourself.
Old Rule: Ditch heavy foundation.
Break It: We don’t necessary advocate for “heavy foundation,” but we do love flawless coverage. Fair-skinned beauties can replace thick formulas with lightweight tinted moisturizers that even out skin tone without weighing down their look.
Old Rule: Bag the black eyeliner.
Break It: Black lashes and liners used to be thought of as too harsh and overbearing against pale skin tones and copper locks. We like to think it’s flirty and fabulous. For reference, check out every redhead whose ever worn a sexy cat eye on the red carpet. The look is dramatic and chic particularly when paired against fair skin and bold scarlet tresses. Need training wheels? Start subtle with a smudged smoky effect or ease into the look with a rich navy shade before going full-on black.
Old Rule: Skip the dramatic smoky eye.
Break It: It’s all about how you pair it. Charcoal smoky eyes look fab when you keep the rest of the face in warm peach and pink tones. Smoked plum and eggplant shadows complement auburn locks and brown, hazel, green and blue eyes. Rich brown shadows look lush and delicious against almost any ginger mane.
Old Rule: Ocean-inspired eyeshadows? Meh.
Break It: It’s a brave new world for redheads when it comes to marine blues, sea greens and sunkissed golds. Sure, the fashion pages seriously rock the looks, but is this palette accessible for the everyday beauty junkie? Absolutely. Again, the key is to think in contrasts to your unique hair shade. These vivid shadows tend to complement lighter eyes (just don’t match them to your eye color) and brighten fair skin. New to the trend? Start off subtle with a cool muted hues.
Old Rule: Ban bronzers from your makeup bag.
Break It: While it’s true that dark luminizing powders can overpower traditionally fair-skinned redheads, don’t avoid the look altogether. Instead, try formulas a shade or two darker than your skin tone for a naturally sunkissed look that doesn’t overpower pale complexions. Or, pay homage to the trend by rocking bold bronze lids and liners instead of cheekbones and other highpoints.
You asked! Honest Answers.
That’s an awesome question and that’s why we went to our in-house beauty gurus. Turns out that we actually need two shades because our skin isn’t just one shade (ahem, dark circles, uneven skin tones…), hence our Concealer Duo.
We hit up LA-based celebrity makeup artist, Hannah Biddle, to get the how-to:
Honest Beauty (HB): How do I use the two shades to maximize coverage? Hannah: Use the warmer, lighter shade underneath the eyes to cover dark circles and brighten that area. I love to use my ring finger to tap the product into the skin seamlessly. I use the darker shade if I need more coverage for my complexion (usually around the nose and chin where most of us have redness) after I’ve applied foundation. Using your fingers, dab onto those areas.
How can I innovate with the shades? Hannah: Use the concealer in a deeper shade to add dimension to your face by shading underneath the cheekbones, jawline and on the temples. To highlight the arch of the eyebrow, use a lighter shade of concealer right underneath the brows. They’ll also appear more defined.
What’s a common mistake to avoid when using concealers? Hannah: The most common mistake people make when using concealer is using too much. For example, if you’re trying to cover a pimple, most of us use a traditional concealer brush which is too large and deposits too much product. Instead, use a fine-pointed eyeliner brush.
What tricks do you have for applying concealer flawlessly and making it last? Hannah: To make the most of the wear-time of your foundation and concealer, take the time to properly prep your skin. So many people often skip this step. Cleanse, exfoliate, mist, moisturize and prime the skin before you begin foundation. You’ll notice a huge difference in the application and longevity of your foundation and concealer.
You asked! Honest Answers.
Fabulous question and timely, too. Creamy foundations are all the rage and it makes sense. These formulas are designed to provide thicker coverage that transforms into a silky, flawless finish. If you’re switching from liquid to cream versions, no worries, mastering a new technique isn’t necessary.
- Honest Beauty (HB): What the keys to applying flawless cream foundation? My favorite way to apply this foundation is by using a dense synthetic buffing brush. Begin by applying the foundation at the center of the face and blend outward in circular motions. This will give the most natural-looking coverage.
- HB: How do you build coverage without looking cakey? For medium coverage, use a damp fluffy sponge to apply the foundation onto the skin using a stippling motion. The stippling technique ensures great coverage with a seamless finish.
- HB: How do you apply without streaks? If using a brush, circular motions ensure a streak-free application. When using the damp sponge, the stippling motion pretty much guarantees a flawless coverage. The key here is to make sure the sponge is damp (like the beauty blender).