How does Founder Jessica Alba get her glamorous game face on when introducing the world to her newest creation during New York Fashion Week? We like to call this her “New Kid on the Beauty Block” Look (and dare we say, it’s #runwayready).
Check out these honestly beautiful shots nabbed in her hotel room moments before she unveiled Honest Beauty at our exclusive, invite-only event. Score the How To below, straight from Jessica’s makeup artist, Jeanine Lobell and cue the camera flashes.
Wanna re-create your own Desk-to-Drinks look? It’s simple. Jessica and her makeup artist extraordinaire, Jeanine Lobell, used our fave new beauties: Eyeshadow Trio in Truly Magnetic Heather Mauve, Playful Kiss Lip Gloss, Truly Thrilling Créme Blush and Truly Lush Mascara + Primer. (And a special shout to Jonathan Saunders for the killer dress that earned bonus points for matching Honest Beauty packaging!)
Test-drive Jeanine’s How To:
“For Jessica’s launch look, I created the Honest version of a daytime smoky eye.
1) Using the Eyeshadow Trio in Truly Magnetic Heather Mauve, I swept over the lid to follow its shape with the medium shade. Then, I contoured with the deepest shade and smudged it for smokiness. I highlighted with the lightest shade and finished it off by using the eyeliner in Truly Cocoa to rim the inner eye. The shadows have a great color payoff!
2) I kept the cheek soft pink with Truly Thrilling Créme Blush, but balanced the eye with the Playful Kiss Lip Gloss.”
— Jeanine Lobell, makeup artist
Double Takes: Truly Lush Mascara + Lash Primer
