Meet Chethana from our product development team, one of the Honest Beauties responsible for keeping our makeup on trend and looking amazing. Check out her spin on our Let’s Be Honest Daring Look.
Meet Lauren, who’s not only one of our models (that’s her under Meet Your Match), but also a talented singer, songwriter and performer. Make her look your own in a few simple steps.
Check out the video below to get her look:
Where are you from and what beauty is like there (beachy and easy, big curls and false eyelashes, etc.)?
I come from Kent, England and, as most people know, it be a little gloomy so I see a lot of women finding other ways to get tan. They love their bronzer and self tanner! I grew up in the countryside and in general it’s a little more casual, but on the weekend some girls like to go extra full-out with full-on glam!
Tell us about your #LetsBeHonest look and why you chose it:
I chose the Daring “Ready to Conquer” Look because as a performer it speaks to me. In order to be my best, I want to feel 100% confident in the way that I look especially on stage. It’s a few steps up from what I would wear during the day, but it’s a transition that gets me into character. It’s exciting and fun to dress up and do something different than your daily beauty routine.
Who or what is your beauty inspiration?
I follow a lot of different make up artists online and I also have worked with some of the best. I’ve picked my fave little tricks from each one and combined them with my own style and technique.
What’s the best and/or worst beauty advice you’ve gotten?
Best: Less is more! Worst: The more, the better!
Even if you’re going for a Daring look, I believe there is a way to apply your makeup so that it doesn’t look like it’s caked on.
What is inner beauty to you?
Inner beauty is an internal radiance that shines just as much as physical beauty. It’s what makes you unique and special. Women always want to be beautiful on the outside and sometimes they strive for perfection, but as we all know, time takes its toll on our bodies so perfection becomes a goal that we cannot maintain. With inner beauty, however, the possibilities are endless. There is no limit to how incredible you can be!
What product can’t you live without?
I love anything that makes my skin glow! I have a tendency to use my lip balm not just on my lips, but on my brows, cheekbones, nose and sometime even under my eyes on the go!
What’s your favorite Honest Beauty product?
I’m soooo happy that Honest Beauty made the multifunctional Magic Balm! It’s lighter than my greasy lip balm and gives that magical glow!
If you were an Honest Beauty Lip Gloss, what shade would you be? (Dreamy, Kind, Generous, Creative, Inspired, Playful)
I love the idea of putting a positive word on your beauty products so that when you apply you set your intuition… genius! I would choose to be Creative. Bring on the ideas!
How long do you take to get ready in the AM? To go out at night?
AM: I don’t like to do much in the morning — I’ll take about 30 minutes. I get cleaned up, put on a little moisturizer, balm and maybe a bit of mascara.
PM: If I’m going out, I give myself about an hour to go in on the glam! I enjoy putting on makeup more at this time. It’s kind of therapeutic, like painting.
What’s the most interesting place you’ve applied makeup?
Like I said, I like to apply lip balm all over my face, but sometimes I’ll take it to the next level. I apply it to my collarbone, shoulders, décolletage, and if I’m showing legs, a line on the top of the knees.
Be Honest: Do you wash your face before you go to bed?
Sometimes. Half the time I’m too tired and just use a makeup remover wipe.
Finish this sentence: #LetsBeHonest, I wear makeup because:
It makes me feel confident and feminine ;).
Show us your signature look and be a part of our Lookbook using #LetsBeHonest!
Get the hottest, hit-the-town looks with this arsenal of fierce shadows and luscious lip shades. Selfie-tested, Jessica-approved.
Up your game with a DIY #GNO look that’s all about the sultry smoky eye.
Girls Night In is the new #GNO when you’re celebrating the launch of your very own luxe line of makeup and skincare with your closest Hollywood pals.
Our Honest Beauty Founder Jessica Alba added another title to her A-list resume: hostess extraordinaire. Last night in L.A., she, Humberto Leon, and InStyle gathered dozens of celebrity friends for a candlelit see-and-be-scene night under the stars to kick off the #LetsBeHonest campaign.
Like a scene from a movie, the ambiance was sleek sophistication meets the warmth of a California autumn. Our Honest Beauty team along with LA-based event planner Alicia Townsend of Details Details took natural inspiration from the texture of her accent pieces — from the shimmer of crystal and the organic shapes of quartz to the softness of succulents and the coolness of acrylic settings.
The décor perfectly complemented the exquisite guest list. Think rock salt centerpiece accents layered for an ombre effect, florals in chic shades of blush coral and medium pink to reflect the Honest Beauty Brand, blush quartz chargers with metallic rims, and plexi acrylic place cards that said: “#LetsBeHonest You’re Beautiful” personalized with each guest’s name.
All this warmth and attention to detail lent itself to a cozy, stay-and-play vibe with the chicest guest list in town. Check out the behind the scenes snaps of Jessica and her crew playing with Honest Beauty swag during a night of drinks, dinner and swapping makeup tips.
Here at Honest Beauty we celebrate crimson manes everywhere and not just because our founder has a gorgeous little redhead at home or because we’re totally obsessed with Jessica Chastain and Julianne Moore. And if we’re being totally honest, we’ll also admit we’re into breaking beauty rules, especially when they’re outdated, meaningless and suck the joy out of life. Here are 5 old-school “Don’ts” and some new “Do’s” to help you rethink red and rock the ginger locks:
Old Rule: Step away from the pink lipstick.
Break It: Not only can you flaunt a pink pout, you can play in a variety of shade ranges. Nude lips, a popular look for redheads, can be perked up with subtle pale pink hues or a peachy-pink stains. Or brighten the face with plummy-pinks or eye-popping fuchsia shades. Think in complements and contrasts.
Old Rule: Forget about the bold red lip.
Break It: Wait … red on red? The question isn’t yes or no, it’s how to nail the shade. For the most flattering look, opt for non-matchy-matchy lips and locks (again, it’s all about the contrasts). Lighter strands can go with a more vivid lipstick and darker locks may like poppy, cherry or tomato pigments. One caveat: Fair-skinned gals with pink undertones may want to steer clear of pinky-reds pouts, but the only way you’ll really know is to try it for yourself.
Old Rule: Ditch heavy foundation.
Break It: We don’t necessary advocate for “heavy foundation,” but we do love flawless coverage. Fair-skinned beauties can replace thick formulas with lightweight tinted moisturizers that even out skin tone without weighing down their look.
Old Rule: Bag the black eyeliner.
Break It: Black lashes and liners used to be thought of as too harsh and overbearing against pale skin tones and copper locks. We like to think it’s flirty and fabulous. For reference, check out every redhead whose ever worn a sexy cat eye on the red carpet. The look is dramatic and chic particularly when paired against fair skin and bold scarlet tresses. Need training wheels? Start subtle with a smudged smoky effect or ease into the look with a rich navy shade before going full-on black.
Old Rule: Skip the dramatic smoky eye.
Break It: It’s all about how you pair it. Charcoal smoky eyes look fab when you keep the rest of the face in warm peach and pink tones. Smoked plum and eggplant shadows complement auburn locks and brown, hazel, green and blue eyes. Rich brown shadows look lush and delicious against almost any ginger mane.
Old Rule: Ocean-inspired eyeshadows? Meh.
Break It: It’s a brave new world for redheads when it comes to marine blues, sea greens and sunkissed golds. Sure, the fashion pages seriously rock the looks, but is this palette accessible for the everyday beauty junkie? Absolutely. Again, the key is to think in contrasts to your unique hair shade. These vivid shadows tend to complement lighter eyes (just don’t match them to your eye color) and brighten fair skin. New to the trend? Start off subtle with a cool muted hues.
Old Rule: Ban bronzers from your makeup bag.
Break It: While it’s true that dark luminizing powders can overpower traditionally fair-skinned redheads, don’t avoid the look altogether. Instead, try formulas a shade or two darker than your skin tone for a naturally sunkissed look that doesn’t overpower pale complexions. Or, pay homage to the trend by rocking bold bronze lids and liners instead of cheekbones and other highpoints.
Let’s be honest. Everyone defines beauty for themselves. It comes from you and how you live your life. Don’t just take our word for it — let our Honest Beauty founder show you herself!
Here at the mothership, we’re psyched to launch our #LetsBeHonest campaign. This inspiring new video showcases Jessica’s fave real looks — Daring, Fresh, Chic, Sunny and Glam — and the reasons she loves them. It’s a day-in-the-fabulous-life of her beauty bag, shot from the POV of her makeup must-haves.
Honest Beauty is about all the ways you do you. That’s why we want YOU to share your ultimate looks with #LetsBeHonest and give them a name just like Jessica: My “______” Look. Check out the video below and then show us what you got. We can’t wait to see you get honestly beautiful!
Over the coming weeks, we’ll be posting How To video tutorials, interviews with some major women we love, makeup artist Q&As and dozens of DIYs and Get the Looks designed to help you land your fave looks. You’ll get everything you need to make the most of your moments, whether you’re creating a delicious “desk to drinks” smoky eye or a kissable “Sunday morning brunch” nude lip. So, get ready to get Honest and don’t forget to snap and share your unique style with the world using #LetsBeHonest!
- Use it to create a smooth, flawless-looking complexion. It’s a known fact that foundation can make pores and wrinkles look larger or deeper, so primer helps cancel out this less-than-positive effect by filling the pores, lines and wrinkles while creating a smoother canvas for the makeup. The long and short of a good primer is that it creates a smooth canvas for your foundation, helps your foundation stay in place and not “move” (movement in makeup makes your complexion look uneven!) and protects, treats and helps enhance the overall texture of your skin.
- Think of it as a skin nourisher. I especially like primers that have ingredients that not only help blur the look of imperfections, but also address other foundational areas. Some of the ingredients that I look for are: 1) a peptide like hyaluronic acid because it helps plumps and retain moisture; 2) aloe vera to condition and soothe; and 3) natural botanical ingredients derived from nature that plump, smooth and firm. I love that Honest Beauty Primer uses peony root to provide these benefits!
- Double it as a glow-getter. Lately I’ve been obsessed with primers that have a luminous glow to them… I feel like that glow peeks through the foundation making it look more like young, healthy, glowing skin.
- Add it for extra hydration. For my clients with oily skin, I find that primers that contain emollients help to add just enough hydration to keep their sebaceous glands from over-producing oil. For my dry clients, I find that it adds the hydration that their skin needs so that it isn’t trying to drink up whatever moisture it can from the foundation.
- Consider it a bodyguard against blemishes. Primer is also like a layer of protection that keeps the color pigments in the foundation from settling deeply into the pores and clogging them. It acts like an invisible layer between your skin and the makeup, and I love that.
- Make it a one-two punch with foundation. When it comes to primer, think texture. For foundation think tone. Primer addresses the texture of your skin, whereas foundation addresses the tone of your skin. Together they are like a duo that creates a flawless face that you can be proud to show the world.
Get your Walking Dead on with a deadly look that screams gory-glam.
We went to LA-based celebrity makeup artist Shekinah Garner for a look that’s sexy, modern and super fast to pull off with minimal products, little effort and zero prep time. (Seriously, you could make this happen in the back of a cab on the way to a party.) Here, Shekinah used an Eyeshadow Trio, a lip crayon, some eyeliner and a set of growl-worthy fake lashes. Pair with some killer heels, a lifeless stare and matted second-day locks, and you’re ready to prowl. Check out the How To below:
Create deadly cheeks. With a blush brush, use Shade 1 around temples and above the outer brows to make them look caved in or hollowed out. Also apply the color under the cheekbones and all around the jawline.
Make eyes. With a shadow brush or your finger, continue using Shade 1 under the lower lash line and on and around the lids. Work the color beneath the undereye area as though you’ve got the worst dark circles of your life. No need to create perfect lines. Roughly line eyes top and bottom with eyeliner. Finally, any zombie with street style has wrinkles under her eyes. Create them with a black eye pencil by drawing crinkly lines under the eyes, as well as in the crease of the eye.
Color in lips. Nothing screams post-mortem like bloodless, purple-black lips. DIY by lining your pout with black eye pencil and drawing vertical black lines on them to create a bruised effect. Fill in color with the deep mulberry lip crayon.
Want glam style with loads of deadly attitude and minimal gore? Cue the Ice Queen. You’ll keep your minions guessing with a killer look that runs just as hot as it does cold.
We went to LA-based celebrity makeup artist Shekinah Garner who created a one-of-a-kind style using beautiful shades of blue on eyes and lips. The only accessories you’ll need are a tiara and an entourage. Check out the How To:
Make eyes. With shimmery silver Shade 3, contour around the hairline down through the cheeks. Use Shade 2, a deep navy blue shadow, to create your eye design shape. Start at the bridge of the nose, moving up around the crease and beneath the lower lash line, then out to a point that lands at the temples. Fill in the shape with the same shade before pushing the color into hairline and fading down forehead. Next, fill in and shape brows with vibrant, deep blue eyeliner. Thick, bushy brows encouraged. Finally, highlight the eyes beneath your arches with a nude eyeliner to make them pop. Top with silver shadow for extra oomph and glimmer.
Create contoured cheeks. Using a blush brush and Shade 2 of the trio, create a dramatic contour under cheekbones on top of the silver Shade 3 contouring applied in the previous step. Next, re-highlight the cheekbones with Shade 3 to add dimension on top of the dark blue contouring.
Color in lips. Dab the cupid’s bow with Shade 3 from the Eyeshadow Trio. Line lips with the iridescent teal Shade 1. Using Shade 2, fill in the top and bottom lips and re-highlight the cupid’s bow.