Sport this look and your signature brand of confidence and own the room.
Let’s be honest: You’ve got different looks for different moments in your life and we’re here for you to do you. That’s why we’re asking you to help create the #LetsBeHonest Lookbook, a collection of looks inspired by real women and the honest reasons we wear makeup.
Master Jessica’s chicest day-to-night look and own every room you enter.
Seattle girl Bree Youngquist puts her own sexy spin on a casual, no makeup-makeup look. Here, she shows you how to channel her fresh-faced vibe in a few simple steps.
So beautifully natural, they’ll wonder if you just wake up this gorgeous.
Meet Chethana from our product development team, one of the Honest Beauties responsible for keeping our makeup on trend and looking amazing. Check out her spin on our Let’s Be Honest Daring Look.
Meet Lauren, who’s not only one of our models (that’s her under Meet Your Match), but also a talented singer, songwriter and performer. Make her look your own in a few simple steps.
Check out the video below to get her look:
Where are you from and what beauty is like there (beachy and easy, big curls and false eyelashes, etc.)?
I come from Kent, England and, as most people know, it be a little gloomy so I see a lot of women finding other ways to get tan. They love their bronzer and self tanner! I grew up in the countryside and in general it’s a little more casual, but on the weekend some girls like to go extra full-out with full-on glam!
Tell us about your #LetsBeHonest look and why you chose it:
I chose the Daring “Ready to Conquer” Look because as a performer it speaks to me. In order to be my best, I want to feel 100% confident in the way that I look especially on stage. It’s a few steps up from what I would wear during the day, but it’s a transition that gets me into character. It’s exciting and fun to dress up and do something different than your daily beauty routine.
Who or what is your beauty inspiration?
I follow a lot of different make up artists online and I also have worked with some of the best. I’ve picked my fave little tricks from each one and combined them with my own style and technique.
What’s the best and/or worst beauty advice you’ve gotten?
Best: Less is more! Worst: The more, the better!
Even if you’re going for a Daring look, I believe there is a way to apply your makeup so that it doesn’t look like it’s caked on.
What is inner beauty to you?
Inner beauty is an internal radiance that shines just as much as physical beauty. It’s what makes you unique and special. Women always want to be beautiful on the outside and sometimes they strive for perfection, but as we all know, time takes its toll on our bodies so perfection becomes a goal that we cannot maintain. With inner beauty, however, the possibilities are endless. There is no limit to how incredible you can be!
What product can’t you live without?
I love anything that makes my skin glow! I have a tendency to use my lip balm not just on my lips, but on my brows, cheekbones, nose and sometime even under my eyes on the go!
What’s your favorite Honest Beauty product?
I’m soooo happy that Honest Beauty made the multifunctional Magic Balm! It’s lighter than my greasy lip balm and gives that magical glow!
If you were an Honest Beauty Lip Gloss, what shade would you be? (Dreamy, Kind, Generous, Creative, Inspired, Playful)
I love the idea of putting a positive word on your beauty products so that when you apply you set your intuition… genius! I would choose to be Creative. Bring on the ideas!
How long do you take to get ready in the AM? To go out at night?
AM: I don’t like to do much in the morning — I’ll take about 30 minutes. I get cleaned up, put on a little moisturizer, balm and maybe a bit of mascara.
PM: If I’m going out, I give myself about an hour to go in on the glam! I enjoy putting on makeup more at this time. It’s kind of therapeutic, like painting.
What’s the most interesting place you’ve applied makeup?
Like I said, I like to apply lip balm all over my face, but sometimes I’ll take it to the next level. I apply it to my collarbone, shoulders, décolletage, and if I’m showing legs, a line on the top of the knees.
Be Honest: Do you wash your face before you go to bed?
Sometimes. Half the time I’m too tired and just use a makeup remover wipe.
Finish this sentence: #LetsBeHonest, I wear makeup because:
It makes me feel confident and feminine ;).
Show us your signature look and be a part of our Lookbook using #LetsBeHonest!
Get the hottest, hit-the-town looks with this arsenal of fierce shadows and luscious lip shades. Selfie-tested, Jessica-approved.
Up your game with a DIY #GNO look that’s all about the sultry smoky eye.
Girls Night In is the new #GNO when you’re celebrating the launch of your very own luxe line of makeup and skincare with your closest Hollywood pals.
Our Honest Beauty Founder Jessica Alba added another title to her A-list resume: hostess extraordinaire. Last night in L.A., she, Humberto Leon, and InStyle gathered dozens of celebrity friends for a candlelit see-and-be-scene night under the stars to kick off the #LetsBeHonest campaign.
Like a scene from a movie, the ambiance was sleek sophistication meets the warmth of a California autumn. Our Honest Beauty team along with LA-based event planner Alicia Townsend of Details Details took natural inspiration from the texture of her accent pieces — from the shimmer of crystal and the organic shapes of quartz to the softness of succulents and the coolness of acrylic settings.
The décor perfectly complemented the exquisite guest list. Think rock salt centerpiece accents layered for an ombre effect, florals in chic shades of blush coral and medium pink to reflect the Honest Beauty Brand, blush quartz chargers with metallic rims, and plexi acrylic place cards that said: “#LetsBeHonest You’re Beautiful” personalized with each guest’s name.
All this warmth and attention to detail lent itself to a cozy, stay-and-play vibe with the chicest guest list in town. Check out the behind the scenes snaps of Jessica and her crew playing with Honest Beauty swag during a night of drinks, dinner and swapping makeup tips.